Our story
Legacy is built. Not inherited.
Artha Watches was created to redefine Indian watchmaking and carry its precision, craft and ambition to the world.
The beginning
Engineering gave us
our foundation.
Founded by Akshay Nagabushan, Artha began with one clear purpose: to merge the engineering legacy of Unitek Engineering with the soul of Indian craftsmanship.
Every timepiece carries that discipline forward. It is engineered with intent, shaped by local expertise and made to represent the ambition of a new Indian horology.
Indian precision.
Global recognition.
To craft world-class timepieces that embody precision, artistry and the spirit of achievement.
Craft with purpose.
To unite engineering excellence with timeless craftsmanship, empower local artisans and create watches for those who value purpose, legacy and enduring success.
What guides us
Strength through structure.
Elegance through control.
Purpose in Every Second
Every tick reflects intent. Artha is built for those who live with direction, discipline and drive.
Strength in Craft
Engineered with precision and forged through legacy, each watch is a testament to Indian craftsmanship.
Grit Meets Greatness
We celebrate the perseverance to rise, rebuild and redefine success through effort and endurance.
Pride in Provenance
Rooted in Indian engineering, Artha empowers local skill and elevates homegrown mastery to global standards.
Artha · अर्-था
Purpose.
Meaning.
Wealth.
Indian in origin. Global in aspiration. Every second, on purpose.
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Purpose, made tangible.